SEO is very much evolving into somewhat a science and if you are not following this science, your business can only be doomed for catastrophic failure. If your business today is not part of this integral system that is the web, your business is doomed for failure. Period, no second thoughts about it.
The world is changing beyond comprehension and more so in the previous decade has the web changed even more rapidly. The day of advertising in phone books, news papers and flyers are fast coming to an end. These days you only have to look around you and come to notice that 9 out 10 people in public have their eyes glued to a tablet, a phone or some form of lap top. Only the forgotten dark horses still read the paper. If you have been looking for some reach with the web, your business has some hope. If you haven’t your business is doomed. Very simple